Portrait 2: Rara’ura Guyot

• Marketing Manager at Pacific Island Art

• Content Creator

“I believe traditional brands will maintain their identity while evolving, preserving their roots, but embracing modern design and innovation”

Marketing Manager for her family brand Pacific Island Art, and content creator, Rara’ura Guyot is our Portrait 2 for the December month. Between family heritage, fashion and content, Rau (for the closest ones) is a sunshine soul always outgoing to create attractive content, promoting her family business as a fashion heritage, and living the fullest.

@raraura photographed by ekabarnoviphotography

1. Could you please present yourself

Born in Tahiti and raised in the beautiful community of Arue, I am currently the Marketing Manager for PIA, a Tahitian brand close to my heart, our family legacy, which is based in Fiji. What inspires me most is a meaningful goal: to work toward creative and impactful storytelling that preserves heritage, elevates style, and strengthens our Tahitian brand’s legacy around the Pacific.

2. Tell us about your background.

I was born in Tahiti, French Polynesia, and raised in Arue, where I completed my early schooling. At 12, my family made a brave decision to move to Fiji — a turning point that shaped my perspective and creativity. I finished both primary and high school in Fiji.

After graduating, I moved to Sydney to complete a two-year Business Diploma. When I returned, I worked in our family business for four years, maintaining the website and managing online orders. Although it taught me structure and responsibility, I quickly realised the work wasn’t aligned with me. In 2024, I stepped into a completely different world — film production — leading content creation for six months. That experience unlocked my creativity and gave me clarity: I wanted to return to PIA, but this time to build our brand story through content and marketing. I shared this vision with my brother, and he trusted me to lead. Today, I’m proudly managing PIA’s content creation and marketing strategy: a role driven by passion, creativity, and purpose.

3.  Tell us about PIA, and your role in the company.

When it comes to the legacy of PIA, one thing is clear to me — if PIA had never been created, Tahiti Art might no longer exist today. This brings me back to my father’s original vision. Over the years, PIA has grown and expanded far beyond what began as handmade, heartfelt creativity in the heart of the Pacific. Our pieces have traveled across the world, but our strongest presence remains rooted in the Pacific region: including Tahiti, Hawai‘i, Japan, New Zealand, Wallis and Futuna, Vanuatu, and more. Today, as the Marketing Manager at PIA, my role is to honoured that legacy by sharing our story through meaningful marketing and creative content. Because PIA is more than fashion — it’s heritage. It’s not just clothing. It began with homemade designs, hand-painted art, and patterns created from the heart by my grand-father back in the 50’s. Every piece carries a history of passion, craftsmanship, and emotion. At PIA, we remain true to our origins: creating with love, painting with intention, and designing with soul.

4. Defined PIA in 3 words:

Uniqueness - Art - Traditional

5. Defined your personality in 3 words:

Honest - Outgoing - Kind

6. PIA owned 125K followers on IG and some videos attended the million view. What’s your strategies for marketing - branding -visibility ?

I learned by studying other brands. I became obsessed with watching every kind of clothing and fashion content I could find. Observing how successful brands communicated was the key for me. One of my strongest strategies was consistency: I made a personal rule: “I need to post at least 3 videos a week so the algorithm recognizes and pushes our content.” I also challenged myself to be creative every time. When you combine consistency, productivity, and creativity, your social media presence will naturally grow. By applying this strategy, our brand evolved from 0 to 125K followers over 10 years.

7. How do you see the fashion industry in the Pacific region in few years ?

From my personal perspective, Pacific fashion brands are exploring ways to modernize their collections. In the coming years, I believe traditional brands will maintain their identity while evolving: preserving their roots, but embracing modern design and innovation.

8. What would be a dream collection for PIA in the future ?

I truly believe every dream we have for PIA will come to life. Speaking of dream collaborations, I would choose Oprah Winfrey without hesitation. She has always inspired me: her strength, authenticity, and influence are unmatched. One of my greatest ambitions would be to see her wear a PIA creation, or even design a dress for her myself.

9. Few words for the future marketers in the fashion world ?

If I had to offer advice, it would be this: don’t be afraid to try. Experimentation is the only true way to learn. If the outcome is positive — amazing, keep moving forward. If the results are not what you expected, take the lesson, improve, and come back stronger in your next project. Marketing is constantly evolving: it never stands still. But the most important rule of all is simple: love what you do, and love your work.

10. What gives you the motivation to success in life and do you believe in the power of faith ?

My biggest source of motivation will always be my family, and my personal commitment to becoming a better version of myself, step by step, every single day. Everything I have ever manifested has come into my life, so for me, manifestation is essential when striving toward any goal. At the core of it all is faith: I believe deeply in karma and the balance of energy we give and receive.

The Guyot Family wearing @PIA

Fashion is a first impression of who you are: true

28.11.2015

Hey readers,

Since my last article explored themes of melancholy and tragedy, this new piece shifts toward fashion, style, and legacy. Today, my aim is to open your eyes to the importance of being fashionable in a world where many people no longer take care of themselves or express their style the way they once did. Whether you live in a city, on an island, in the coldest regions, or in warm, humid climates, everyone dresses differently: drawing inspiration from couture, cultural traditions, or even nature’s own gifts, like vegetables, shells, feathers, and more.

But now, in a world where fast fashion has become the new normal, cheap and disposable, are we allowing ourselves to fall to the lowest level ? Are we forgetting to care about how we present ourselves?

Every day, as I walk through the streets of Auckland, I can’t help but reflect on one thing: the majority of people look bored with their own style and don’t seem to take care of themselves. The uniform is almost always the same — sneakers, sports leggings, a T-shirt with a random pattern, or something vaguely formal, and that’s it. And the worst part is that the colours often don’t even match. The worst location to observe fashion is the airport from

my viewpoint. People these days go straight in pyjamas, or sometimes in shorts and flip flops when is 10 degree in the country they travel to. This isn’t a question of money or social status; it’s about caring for yourself and choosing to dress with intention. Furthermore, It’s a global phenomenon as majority of people nowadays dressed casual or don’t care about their appearance in public, but thank god fashion and fashionista exists. If you want to look formal yet fashionable, my recommendation is simple: pair a clean white top with good jeans and a pair of ballerinas. You can find these pieces anywhere — from designer houses to fast fashion companies. What matters isn’t the price tag, but the effort.

Fashion and having a style for me is very important. It’s about expressing your personality to the world, proving your DNA and making art considering the occasions. If you look back to the previous decades, people were so chic and elegant, in any social context.

me and my styles

Considering my fashion taste, my daily outfit is usually a neutral black or white T-shirt paired with jeans and either loafers or ballerinas. I love keeping my looks minimal, with a palette centered around black, white, and occasionally red or sparkles when I want to feel more attractive and confident. For special occasions, I’ll always follow the event’s theme or vibe, but still with a subtle, neutral twist that feels authentic to my style. To be honest, I identify much more with a cosmopolitan, city-driven aesthetic than with the typical “island gyal” look.

I also have fashion icons who inspire me endlessly:

• Carine Roitfeld — my ultimate fashion role model and the former Editor-in-Chief of Vogue Paris

• Michael Jackson — not only the King of Pop, but the King of costumes; I love the way he played with gold, black, white, and exquisite embroidery, embellishments, and military-style silhouettes

• Dani Michelle — celebrity stylist known for her sleek, all-black aesthetic, from hair to nails to shoes (with her signature black manicures and pedicures). Thank Universe, I met her a year ago in a special event

• Rushka Bergman — iconic stylist behind Michael Jackson’s later looks and a true mother of fashion herself

• John Galliano — the master of theatrical, emotional, and historical fashion storytelling

• Johny Depp, the man itself, between Rock, Boho and Gentleman style.

As you can tell, I’m not really inspired by the mainstream Gen-Z fashion scene.I don’t like how people from my generation dress. I feel much more connected to the old-fashioned industry: raw creativity, real craftsmanship, couture energy, bold personalities, and a time when fashion felt truly cultural, artistic, and untamed.

Life’s too short to dress boringly. Style yourself and make fashion great again. Fashion is a first impression of who you are.

KK

13 Novembre 2015: 10 years anniversary.

13.11.2025

@dormiraucourant

In Western countries believes, Friday the 13th is seen as a lucky day or a bad day. On Friday, 13 November 2015, the country of Lumières and freedom, France, faced one of the darkest and most traumatic nights in its modern history. The Stade de France, the Bataclan concert hall, and several iconic Parisian terraces were targeted by extremist Islamist terrorists, resulting in the death of 132 people and 400 hundreds more injured. Their goal was clear: to strike at what makes us French - our art de vivre, our culture, and our people. Today, Thursday 13 November 2025, marks the tenth anniversary of the Paris terrorist attacks. Ten years ago, on this very day, I remember sitting in my high school classroom, unaware that my country was attacking by darkness islamists soldiers. Our lecturer read the article aloud and spontaneously informed us about what was happening. I remember that no one, not even me, truly reacted. Growing up as islander kids, we didn’t share the same lifestyle or concerns as children from major cities. Today, I finally understand the weight of that moment and the broader context it represented: the clash between our Western ideals of freedom and the complex realities surrounding Islamic culture and religion.

Ten years have passed, but what has really changed ? Has Paris become any safer ? Have the French people become more protected in their identity, their freedom, and their nation? Are the Western countries becoming the new Third World ? Living abroad has given me a wider perspective. Freedom and Republic would never be compatible with the Islam religion. France, and Europe as a whole, and the rest of the world, must find a way to protect its identity while embracing difference with intelligence and compassion. From my personal point of view, Europe’s borders are more open than ever, violence continues to rise, and Western nations feel more divided than ever before. We now live in a time where Palestinian flags are often seen flying more visibly, and sometimes more passionately, than our own. These tragedies are the results of incompetent governments and stolen systems.

Today, my thoughts go to all the families who lost their loved ones on this tragic day. It could happen to anyone, anywhere. Candles and flowers are necessary to express our emotions during this day but will never stop the fight. From my personal point of view, we need to focus as a nation, the one our ancestors left us and fought for our freedom. We must reconsider patriotism and identity. 2027 presidency elections is close, vote for France to remain France.

Ni oubli, Ni pardon.

Attack of 13 November 2015: remembering - Chappatte (Suisse / Switzerland). Based on Doisneau

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