Portrait 2: Rara’ura Guyot

• Marketing Manager at Pacific Island Art

• Content Creator

“I believe traditional brands will maintain their identity while evolving, preserving their roots, but embracing modern design and innovation”

Marketing Manager for her family brand Pacific Island Art, and content creator, Rara’ura Guyot is our Portrait 2 for the December month. Between family heritage, fashion and content, Rau (for the closest ones) is a sunshine soul always outgoing to create attractive content, promoting her family business as a fashion heritage, and living the fullest.

@raraura photographed by ekabarnoviphotography

1. Could you please present yourself

Born in Tahiti and raised in the beautiful community of Arue, I am currently the Marketing Manager for PIA, a Tahitian brand close to my heart, our family legacy, which is based in Fiji. What inspires me most is a meaningful goal: to work toward creative and impactful storytelling that preserves heritage, elevates style, and strengthens our Tahitian brand’s legacy around the Pacific.

2. Tell us about your background.

I was born in Tahiti, French Polynesia, and raised in Arue, where I completed my early schooling. At 12, my family made a brave decision to move to Fiji — a turning point that shaped my perspective and creativity. I finished both primary and high school in Fiji.

After graduating, I moved to Sydney to complete a two-year Business Diploma. When I returned, I worked in our family business for four years, maintaining the website and managing online orders. Although it taught me structure and responsibility, I quickly realised the work wasn’t aligned with me. In 2024, I stepped into a completely different world — film production — leading content creation for six months. That experience unlocked my creativity and gave me clarity: I wanted to return to PIA, but this time to build our brand story through content and marketing. I shared this vision with my brother, and he trusted me to lead. Today, I’m proudly managing PIA’s content creation and marketing strategy: a role driven by passion, creativity, and purpose.

3.  Tell us about PIA, and your role in the company.

When it comes to the legacy of PIA, one thing is clear to me — if PIA had never been created, Tahiti Art might no longer exist today. This brings me back to my father’s original vision. Over the years, PIA has grown and expanded far beyond what began as handmade, heartfelt creativity in the heart of the Pacific. Our pieces have traveled across the world, but our strongest presence remains rooted in the Pacific region: including Tahiti, Hawai‘i, Japan, New Zealand, Wallis and Futuna, Vanuatu, and more. Today, as the Marketing Manager at PIA, my role is to honoured that legacy by sharing our story through meaningful marketing and creative content. Because PIA is more than fashion — it’s heritage. It’s not just clothing. It began with homemade designs, hand-painted art, and patterns created from the heart by my grand-father back in the 50’s. Every piece carries a history of passion, craftsmanship, and emotion. At PIA, we remain true to our origins: creating with love, painting with intention, and designing with soul.

4. Defined PIA in 3 words:

Uniqueness - Art - Traditional

5. Defined your personality in 3 words:

Honest - Outgoing - Kind

6. PIA owned 125K followers on IG and some videos attended the million view. What’s your strategies for marketing - branding -visibility ?

I learned by studying other brands. I became obsessed with watching every kind of clothing and fashion content I could find. Observing how successful brands communicated was the key for me. One of my strongest strategies was consistency: I made a personal rule: “I need to post at least 3 videos a week so the algorithm recognizes and pushes our content.” I also challenged myself to be creative every time. When you combine consistency, productivity, and creativity, your social media presence will naturally grow. By applying this strategy, our brand evolved from 0 to 125K followers over 10 years.

7. How do you see the fashion industry in the Pacific region in few years ?

From my personal perspective, Pacific fashion brands are exploring ways to modernize their collections. In the coming years, I believe traditional brands will maintain their identity while evolving: preserving their roots, but embracing modern design and innovation.

8. What would be a dream collection for PIA in the future ?

I truly believe every dream we have for PIA will come to life. Speaking of dream collaborations, I would choose Oprah Winfrey without hesitation. She has always inspired me: her strength, authenticity, and influence are unmatched. One of my greatest ambitions would be to see her wear a PIA creation, or even design a dress for her myself.

9. Few words for the future marketers in the fashion world ?

If I had to offer advice, it would be this: don’t be afraid to try. Experimentation is the only true way to learn. If the outcome is positive — amazing, keep moving forward. If the results are not what you expected, take the lesson, improve, and come back stronger in your next project. Marketing is constantly evolving: it never stands still. But the most important rule of all is simple: love what you do, and love your work.

10. What gives you the motivation to success in life and do you believe in the power of faith ?

My biggest source of motivation will always be my family, and my personal commitment to becoming a better version of myself, step by step, every single day. Everything I have ever manifested has come into my life, so for me, manifestation is essential when striving toward any goal. At the core of it all is faith: I believe deeply in karma and the balance of energy we give and receive.

The Guyot Family wearing @PIA